Digital Marketing Course - Wk 2

Here's what I learned in Week 2 of the Digital Marketing Course that I am currently studying.

The following relates to use of Social Media by businesses.

Bitly!
I had used Bitly to shorten links to share on Twitter, etc.  
A better use for Bitly is to sign up to track your links to gain useful information like where clicks on your links are coming from.

Images
Images add value to Search Engine Optimization (SEO) if tagged properly.  Use keywords when saving an image that you are then going to share on Facebook

Chat with and endorse other brands that have shared interests or shared target audiences 

When tweeting someone put Hi before @----- in order for the tweet to show up in your followers feed

Second Screen
Have you heard of the Second Screen?  This is when you are watching TV but also tweeting about the TV show at the same time. In Ireland the Late Late Show has been broadcast every Friday night for about 40 years.  There is a large live thread/discussion about the show on Boards with lively discussion about the show as it is broadcast.  We have changed the way we watch TV and there has also been changes to the way that TV shows are produced.  TV shows have social media ad-ons like hash tags and actors are employed to, as well as act in the show, engage with viewers on social media.

Hashtags
When hosting an event, create a specific hashtag for it.  If people tweet about the event they should include the #tag which may get it trending.

Facebook check ins
"Check ins" are crucial - they endorse your business.

Status Updates
Status updates can be scheduled - spend an hour or two to schedule all your updates for the week.
Look for the clock on the post/status update - put in times and dates you want the updates to go live.  This allows you to mange your time more effectively on FB.
But do remember to react to timely events and take down scheduled updates if they are no longer appropriate.

And finally, always include a link to your website in "about" on Facebook and Twitter, etc.  This creates the all important back link.
Remember that the reason for using social media is to drive traffic to your website.

Hope all of the above was useful and look out for my post about what I learn next week in the third week of my course!