Digital Marketing

I started a part time Diploma in Digital Marketing on Monday evening. The course is held in a Lecture Hall in Dublin City only 5 mins from my house - how convenient. The first lecture focused on social media and I found it so interesting.

I learnt so much including:

*  Google Alerts! Set them up - they are essential to monitor web traffic about you, your company or your competitors.  Know what people are saying about you online!  (Use inverted comma's to include your full name in the alert - or your businesses name)

* Optimize Linkedin - Use keywords that describe the industry you are in

* Use different tones for different platforms and be friendly but not familiar 

* Always respond when contact is made - this gives you the opportunity to convert a member of the public in to a customer.  Thank people for following you:  Make a connection

* Write for your reader but only put up what interests you.  If a piece of info bores you, it will bore your readers too.

* Prepare for a crisis - have a Social Media Policy

* Make a digital marketing strategy.  What are your goals?  Who are your audience?  What platforms do they use?

And finally if you are a business with a dated social media account that you never post to and it just has a load of old stuff on it, it is best to shut it down.  No online presence is better than a dated one.

Hope all of the above is of interest and if it is watch out for my post after next weeks lecture!