A big interest of mine is Social Media and Digital Media. I'm always interested to hear about new social media and to get in and use it at the start before it takes off (or dies as can happen!)
A colleague of mine told me about Yik Yik and I thought it sounded intriguing. Here is a fairly good explanation of what it is and how it is used.
For me I like to use it to share good solid local information eg. Starbucks are selling off their Christmas stock for 50% off or that cinema tickets are only €5 on a Tuesday night in Rathmines Omniplex.....and indeed these are the types of "yaks" that have garnered me the most upvotes and "yakarma".
Typically attracting college students there is surprisingly not so much rubbish to wade through to spend a bit of time on the app hanging out and passing the time! Hugely popular in the USA, I think it is beginning to take off in Ireland in particular areas near to universities and student hangouts.
The success of Yik Yak in my view will very much depend on the type of user it attracts going forward and of course whether is can monetize itself and how it will do so. Big questions hang over it at this point, I think.
Let me know if you try and let me me know what you think. Personally I think it can be hit and miss depending on where you live. I live about 2 miles away from a large university so Yik Yak is fairly active in my area.
